Security Specialists Revamps Web Site to Emphasize Business Focus, Strategy

The integrator aims to provide a more user friendly online experience while pinpointing strategic positioning and value proposition.

STAMFORD, Conn. – Security Specialists, a systems integrator based here, has revamped its Web site to coincide with the release of its 2GIG security and smart home automation solutions.

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The redesigned Web site now includes more extensive information on the company’s complete line of commercial and residential security product and service offerings. The new design provides streamlined navigation and more in-depth content, making the site easier to use by home and small business owners, facilities and operations personnel, contractors and security personnel, according to Dan Budinoff, president and CEO of Security Specialists.

“Security Specialists has an on-going commitment to keeping our customers up-to-date with the most accurate information,” Budinoff says. “This redesign of our Web site now allows us to better inform customers about our ever-expanding portfolio of products and services while more accurately reflecting our core competencies and future product vision.”

Security Specialists Marketing Content Analyst Bill Pankracij adds the company’s updated online presence better defines its overall business focus and strategy.

“By simplifying our Web site, we are making it clear that our strategic positioning and value proposition have also evolved to take advantage of new opportunities in the commercial and residential security markets,” Pankracij says. 

Check out the redesigned site here.

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