Senate Passes E-Mail Spam Bill
The U.S. Senate wants to do for unwanted commercial E-mails what the do-not-call-list did to unwanted telemarketing calls. By a 97-0 vote, the “Can Spam” bill passed the U.S. Senate on Wednesday, which would prohibit senders of unsolicited commercial e-mail from disguising their identity by using a false return address or misleading subject line.
A similar bill is stalled in the House, though the White House has indicated it will support the legislation if it reaches President Bush’s desk. The bill, sponsored by Sens. Conrad Burns, R-Mont., and Ron Wyden, D-Ore., would also authorize the Federal Trade Commission to establish a do-not-spam list, similar to the agency’s popular do-not-call list of telephone numbers that marketers are not supposed to call.
“Kingpin spammers who send out E-mail by the millions are threatening to drown the Internet in a sea of trash, and the American people want it stopped,” Wyden told MSNBC. The bill also requires commercial E-mail senders to include their physical address, along with a clear notice that the message is an advertisement or sales pitch.
The Direct Marketing Association opposed the provision of the bill concerning a do-not-spam list and has described it as “a bad idea that is never going to work.”
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!
Security Is Our Business, Too
For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.
A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!