SimpliSafe Names Madeline Ling Its New Chief Financial Officer

SimpliSafe says Ling brings more than 20 years of diverse experience to the role, having spent time working in the U.S., China, Mexico and Thailand.

BOSTON —DIY security provider SimpliSafe announces the appointment of Madeline Ling as chief financial officer, who it says will play a pivotal role in bringing the company into a sustainable and scalable future.

Ling brings more than 20 years of experience to the role, as well as a diverse view of the world, having spent time working in the U.S., China, Mexico and Thailand, according to the company.

Most recently, she served as the chief financial officer at Agoda, a Booking Holdings company, where she accelerated the company’s financial growth and shareholder value creation.

Prior to her work at Agoda, Ling served as the chief financial and operating officer at VMware Greater China, a Dell Technologies company, where she is said to have helped drive both top and bottom line growth.

“I am thrilled to join the SimpliSafe family and work alongside the talented, strategic and passionate team,” says Ling. “I was struck by how SimpliSafe has grown from a small home security company to an international leader, without ever losing sight of its founding mission to make every home secure. The company is well-positioned for continued success and growth, and I look forward to expanding our wings even further in the short- and long-term.”

Ling takes over the role from Ian Drummond, who is now chief financial officer for Hydrow, Inc., a health and fitness company.

SimpliSafe Chief Executive Officer Christian Cerda adds, “Over the past year, we have seen unprecedented demand from customers seeking not only protection, but also peace of mind. With Madeline onboard, we are well positioned to not only continue addressing this demand, but also to launch into a new era of strategic innovation. Madeline has the unique ability to enable growth while instilling business rigor, and I am eager to see what we can accomplish together.”

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