Smart Home Technology to Be Added to 30M Households in Next 12 Months, Survey Finds

Connected cameras were listed as the top motivator for adopting smart home technology.

A new survey conducted by August Home and Comcast’s Xfinity Home showed growing interest in smart security and smart home technology. The study, “The Safe & Smart Home: Security in the Smart Home Era,” surveyed nearly 1,300 U.S. consumers.

The report states that nearly 18% of respondents would like to purchase a new smart home product in the next 12 months, including 56% of those who already have installed at least one smart home product in their home. Furthermore, 12% of respondents without smart home technology said they plan to buy a smart home product in the next 12 months. That would effectively double smart home ownership in the next year to 30 million households, according to the survey’s findings.

“The smart home industry is still a young market,” said Michael Wolf, chief analyst for NextMarket Insights. “But consumer awareness is growing rapidly as new offerings with clear value come to the market.”

Some key findings from the survey include:

  • Family safety (56%) is the biggest motivator for consumers to purchase smart home technology. Convenience (54%) and remote access (22%) were also motivators.
  • Neighborhood break-ins were the top trigger (46%) that would prompt a consumer to get smart home security installed. Other triggers include moving into a new house (26%), home remodeling (14%), managing rental property (6%) and having a baby (5%).
  • The most wanted feature of a smart home is connected cameras (40%), followed by video doorbells (26%), connected light bulbs (19%) and smart locks (13%).>
  • Home security adopters continue to value traditional features such as 24/7 call center monitoring.
  • 57% of respondents indicated they are open to the idea of remotely granting service professionals access to their home through their smartphone.
  • When respondents were asked what is most likely to keep them up at night, a home robbery or invasion only received 9%. Financial troubles (44%), terminal disease (21%) and the Presidential election (15%) all ranked higher than a break-in.

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“Smart home technology is creating a new paradigm for home security,” said Jason Johnson, CEO of August Home. “The new era of smart security and smart home products offer consumers visibility and control over their homes that previously had not been available with traditional security systems.”

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