LAS VEGAS,—Solink, a developer of cloud-based video security and analytics, recently showcased its vision-enabled security and operations strategy at ISC West 2025.
The company asserts that customers are moving from passive to active security, and more teams are relying on the power of video to make decisions that impact both their top and bottom line.
Security, Solink points out that traditionally security has been managed as a cost center—an insurance policy against bad things happening—a way of understanding what happened after the fact. But with advances in AI, physical security is undergoing a transformation.
“The future isn’t just about reviewing incidents – it’s about real-time intelligence and taking action before threats escalate,” says Michael Matta, CEO of Solink. “Physical barriers and human guards will no longer be central to security practices. Solink is looking ahead to where security investments help businesses move from passive surveillance to real-time, active security – where cameras do more than record incidents; they help prevent them.”
Solink Cloud Solutions Make Video Surveillance More Efficient, More Affordable
Cameras are the world’s most powerful sensor boasts Solink. These security products, the company continues, can provide businesses with visual insight into a wide range of security incidents and operational processes. For most businesses however, the vast potential of their cameras remains largely untapped, suggests Solink.
According to the company, it can help businesses unlock the full value of their video surveillance systems, turning surveillance into a powerful source of security and operational insight.
Any camera connected to the Solink platform regardless of brand will:
- Improve operational efficiency by increasing conversion rates, monitoring merchandising compliance and customer wait times automatically, and highlighting top performing employees.
- Detect risks before they escalate by identifying unusual activity, unauthorized access, or policy violations in real time.
- Enhance loss prevention by flagging unusual transaction patterns, such as returns without a customer present.
- Reduce investigation time by instantly searching any camera’s footage using AI-powered video analysis.
At the ISC West 2025 show Solink demonstrated how it can help accelerate the transition from passive video recording to actionable intelligence. Through its cloud-based platform, the company notes, businesses can move beyond incident review to real-time intervention, gaining greater control over security, compliance, and operations without costly hardware upgrades.
In addition, Solink states that it continuously updates its platform, with future updates set to include autonomous agents — intelligent AI systems that will monitor, analyze, and respond to events in real time. These AI-powered assistants, the company contends, will help security and operations teams focus on critical work, reducing the need for manual review and response.
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