SSI Editor to Speak at PSA Conference


Security Sales & Integration Editor-in-Chief Scott
Goldfine will be speaking at two sessions during the PSA
Security Network’s 2005 Conference. The conference is being
held in conjunction with the National Systems Contractors
Association’s (NSCA) 25th Annual Systems Integration Expo,
taking place from March 10 to 12 at the Orange County
Convention Center in Orlando, Fla.

On the morning of March 11, Goldfine will be the lead
presenter for one session, entitled, “Defining the Systems
Integrator: An SSI Original Research Study.” During
the session, Goldfine will present the market data from the
magazine’s annual Installation Business Report to the
public for the first time and give insight into the
business, market, technology and installation practices and
trends of today’s integrator. PSA Conference attendees will
be among the first to hear the survey results, which won’t
be seen by the rest of the general public until the April
issue of SSI.

Later that day, Goldfine will also be among the panel in
the roundtable discussion “Gain Publicity for Your Company:
How to Work With the Media.” Editors from several trade
publications will share what they look for in press
releases, feature articles and case studies and reveal how
to get the attention of the consumer media.

Other seminars at the PSA Conference will includes sessions
on video by SSI contributors HREF=t_dumies.cfm>Bob Wimmer and HREF=t_ci_articleView.cfm?aid=1731&sid=0>Charlie
. For more info on the PSA and NSCA events,
access TARGET=’_blank’> or call (800) 446-

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