As consumer preferences shift and technology advances, security integrators must adapt to changing market dynamics, including increasing competition from DIY security solutions and tech giants entering the space. That’s why SSI is teaming up with Parks Associates on “Security Dealer Perspectives: View from the Front Lines.”
This survey of security dealers provides in-depth insights into the evolving home security industry by surveying residential security dealers on their outlook, operational priorities, and competitive challenges.
“Security Dealer Perspectives: View from the Front Lines” explores key operational metrics such as sales trends, recurring revenue models and customer retention strategies. It also examines dealer demand for new products and services, including AI-driven security, video analytics, smart home integrations and professional monitoring innovations.
Additionally, the research “assesses how dealers perceive the growing presence of retail and tech-driven security solutions, as well as their strategies to differentiate through customer service, installation expertise, and value-added services,” according to the announcement.
Why You Should Take Security Dealer Perspectives Survey
By capturing dealer perspectives on market opportunities and threats, this study provides critical intelligence for security manufacturers, service providers, and investors looking to understand the shifting competitive landscape and identify opportunities for growth in the residential security sector.
“SSI is delighted to be partnering with Parks Associates to publicize, field and cover this one-of-a-kind Security Dealer Perspectives study,” says Dan Ferrisi, group editor, commercial and security, for Emerald.
“From operational metrics to trends in the ever-evolving security landscape, the data that Parks Associates is capturing here will offer a rare chance for security stakeholders to truly understand where our industry lies and what its trajectory is likely to be,” he says. Whether you’re interested in competitive challenges or differentiating strategies, you’ll want to read SSI’s reporting.
“We encourage all security dealers to take the survey and make your voice heard. Please invest the time to shape our collective understanding of today’s security market,” says Ferrisi.
Click here to take the SSI/Parks Associates Security Dealer Perspectives survey!
