SSI Spotlights Sales & Marketing Best Practices at 17th Annual SAMMY Awards

March 26, 2012 SSI Staff

LAS VEGAS — Joined by many electronic security professionals from throughout North America, SECURITY SALES & INTEGRATION hosted the 17th Annual SAMMY Awards on Tuesday at the Venetian Resort Hotel Casino. Each year the event honors some of the industry’s top sales, marketing, business and installation practices.

The evening also included the SSI Hall of Fame induction ceremony emceed by Ron Davis. The class of 2012 includes Ted Geiszler, John Mabry, Joe Nuccio, Pam Petrow and Ron Rothman.

Nine companies were awarded SAMMY trophies in 13 sales and marketing categories. Protection 1, which took home three awards, including Best Overall Integrated Marketing Campaign, earned the most SAMMYs. <p>Protection 1 Chief Marketing & Customer Experience Officer Jamie Haenggi proudly poses with the company

Among the top award categories, New York-based Electronic Security and Communications Corp. received the Integrated Installation of the Year award. Bates Security of Lexington, Ky., claimed the Installer of the Year for small to midsize companies, while Per Mar Security Services of Davenport, Iowa, earned Installer of the Year for large companies.

SSI would like to thank program sponsors ADI, Fire-Lite, Honeywell, Tri-Ed, Visonic, ISC Expo,Electronic Security Association (ESA) and PSA Security Network for helping make the 2012 SAMMY Awards possible.

SAMMY Award finalists and winners:

Installer of the Year (small to midsize company — 150 or fewer employees)

Bates Security (Lexington, Ky.) — WINNER
HS Technology Group (Pikesville, Md.)
Protex Central Inc. (Papillion, Neb.)

Installer of the Year (large company — more than 150 employees)

ADS Security (Nashville, Tenn.)
Stanley CSS (Naperville, Ill.)
Per Mar Security Services (Davenport, Iowa) — WINNER

Integrated Installation of the Year

Electronic Security and Communications Corp. (ESCC) (New York) — WINNER
Johnson Controls (Milwaukee)
Protection 1 (Romeoville, Ill.)
Stanley CSS (Naperville, Ill.)

Best Overall Integrated Marketing Campaign

Protection 1 (Romeoville, Ill.) — WINNER
The Protection Bureau (Exton, Pa.)
Stanley CSS (Naperville, Ill.)

Best Sales Brochure

Protection 1 (Romeoville, Ill.)
Source Security Services (Hamilton, Ontario, Canada)
Stanley CSS (Naperville, Ill.) — WINNER

Best Company Logo Design

Asset Protection and Alarms (Beltsville, Md.)
Devcon Security (Irving, Texas)— WINNER
Interstate Alarm Co. (Missoula, Mont.)

Best Broadcast Advertisement (TV, radio or online)

ADS Security (Nashville, Tenn.) — WINNER
Safeguard Security (Scottsdale, Ariz.)
SDA Security (San Diego)

Best Vehicle Graphics Design

The Protection Bureau (Exton, Pa.) — WINNER
Protection Networks (Dallas)
Stanley CSS (Naperville, Ill.)

Best Community Outreach Program

ADS Security (Nashville, Tenn.)— WINNER
Per Mar Security Services (Davenport, Iowa))
The Protection Bureau (Exton, Pa.)

Best Company Newsletter

Advanced Cabling Systems (ACS) (North Little Rock, Ark.)
Protection 1 (Romeoville, Ill.) — WINNER
SecurTek Monitoring Solutions (Yorkton, SK, Canada)

Best Web Site Design

Custom Alarm (Rochester, Minn.)
HS Technology Group (Pikesville, Md.)
Source Security Services (Hamilton, Ontario, Canada) — WINNER

Best Promotional Giveaway Item

ASG Security (Beltsville, Md.)
Per Mar Security Services (Davenport, Iowa) — WINNER
Stanley CSS (Naperville, Ill.)

Best Display Advertisement

Interstate Alarm Co.
Protection 1 — WINNER
Source Security Services (Hamilton, Ontario, Canada)

SSI will profile the 2011 SAMMY winners and finalists in the June issue. The Installer of the Year winners, as well as the Integrated Installation of the Year case study, will be featured in the July issue.

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