SW24 Unveils New Web Site

NEW YORKSecureWatch24 (SW24) has launched a new Web site, which features 12 rotating video monitors on the home page.

“We cut our teeth as a security company by installing over 22,000 cameras in the New York City area over the past 10 years,” SW24 Vice President and Chief Marketing Officer Jay Stuck says. “So it’s appropriate that our Web site’s home page is filled with TV monitors. We’ve designed the site to be visually interesting and the user experience to be highly interactive.”

Developed by SMZ Advertising, the site is built around SW24’s 2012 “Deny Dangerous” marketing campaign. Redesigned in 60 days, the site’s goal is to help prospective clients easily access information. Additionally, the company will continue to add material and change design elements daily.

“You will never achieve perfection, and you can never please everyone, including your boss,” Stuck says. “The key is to make a Web site serviceable, attractive and usable — and keep improving it along the way.”


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