CMOOR Group Launches Online Security Sales Course

The Sales in the Security Industry course will be available on

LOUISVILLE, Ky. – The CMOOR Group and have developed a new online course, Sales in the Security Industry.

Developed by seasoned security industry professionals, the new CEU-approved, eight-month course focuses on strategic and relationship selling and includes four one-hour modules. The course centers on four aspects of the sales cycle: prepare, present, propose and process.

In the preparation cycle, the course explains the differences between sales and marketing. It will show participants how to introduce products through emailing and calling prospects. Additionally, the cycle with clarify the difference between Product Training and Sales Training and how to position the product.

The presentation cycle includes building rapport, having an agenda, the importance of asking good questions and connecting with customers every time. During the study of the proposal cycle, students will learn how to discover what is needed, understand customer personality type, learn budget requirements and set project timing.

In the propose module, students will learn how to set objectives, handle objections, negotiate and become skilled at making comparisons with competitors’ products.

The last module, the process cycle, covers strategic selling, creating a vision and focus as well as taking advantage of networking. Students will learn from the process and earn from the solution.

The course is part of CMOOR Group’s subscription model program, which offers very significant discounts of all existing and new security courses found at

“Security companies need more than just technical training,” says Connie Moorhead, president of CMOOR Group. “We developed Sales in the Security Industry, not just as a sales course but training specific to the security and low voltage industry. It is perfect for everyone in the industry, including manufacturers, distributors, reps, integrators, dealers and anyone else that would benefit from sales training with the advantage of learning anytime and anywhere.”

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