WOODBURY, N.Y. – Independent security products distributor Tri-Ed Distribution has announced a new rebranding strategy, as well as key management changes, following its recent acquisition by Anixter.
As part of the rebranding, Tri-Ed has unveiled a new logo, which notes that the firm is now an Anixter company.
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The firm has named Pat Comunale as president of the Global Security Solutions division. Comunale previously served as president and CEO of Tri-Ed.
Additionally, the company has selected James Rothstein as senior vice president of Global Marketing, while Dirk Foreman will be responsible for Global/National Integrator Sales. Both will report directly to Comunale.
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“The union of Anixter and Tri-Ed makes for a very exciting combination,” Comunale says. “Anixter has built a strong global security business focused around video surveillance and access control, specifically ‘IP’ solutions. The addition of Tri-Ed’s business creates a platform to be a full-line global security distributor. It’s great for our customers, our suppliers and our combined employees.”