Vector Security Piles Up More Victories

Refining and streamlining its residential offerings led to Vector Security being named runner-up for Security Sales & Integration‘s 2015 Installer of the Year program.

High on its long list of accomplishments, Vector Security of Warrendale, Pa., refined and streamlined its residential offerings in 2014. The super-regional, founded in 1970 and whose 1,300 employees generate $288 million in annual revenues, last year introduced prepackaged options and launched the Vector Home Security Shop.

Intended to simplify the sales process, the residential offerings let customers choose security solutions based on their needs. The packages range from basic home security to mobile and home automation solutions. The Security Shop allows homeowners to purchase their security devices online and then have their system professionally installed and monitored by Vector.

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Also making it easy and convenient for customers to do business with Vector is using scheduling and routing software that optimizes scheduling, reduces travel time and allows techs to test alarms via smartphones. Additionally, many of the company’s 25 or so branches have extended evening and weekend hours to better accommodate customers’ schedules. There’s also a “We Care” page on Vector’s Web site for customer feedback and where inquiries are responded to within one business day.

“All team members know any customer is to be given access via telephone or E-mail to the president or any other members of the senior management team as appropriate or requested,” says President/CEO Pam Petrow, a member of SSI‘s Industry Hall of Fame who this year became CSAA’s first female president. “We believe this level of accountability shows employees we are in the customer service business, and all levels of the organization are expected to remember who pays the bills.”

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To help gets its messaging across, in 2014 Vector implemented an integrated marketing campaign consisting of direct mail, TV, pay-per-click and E-mail. The dealer also increases awareness through social media and introduced a business security blog to complement an existing home security blog. Vector also partners with a third-party consumer reviews site to stimulate customer feedback, awareness and referrals, as well as boost SEO.

Vector is also widely associated with community and industry causes. It’s a longtime supporter of the Salvation Army and National Center for Missing and Exploited Children, and employees participate in many charities and community programs. Petrow was key in developing the Automated Secure Alarm Protocol (ASAP) to improve Public Safety Answering Point (PSAP) communications.

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About the Author


Scott Goldfine is the marketing director for Elite Interactive Solutions. He is the former editor-in-chief and associate publisher of Security Sales & Integration. He can be reached at [email protected].

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