Verkada Expands Leadership Team to Drive Japan and Asia Pacific Channel Growth

Pesch will oversee Verkada's strategy and partnerships across the JAPAC region, working to drive growth and expand the company's presence.
Published: January 21, 2025

SAN MATEO, Calif. — Cloud-based physical security provider Verkada recently announced the appointment of Boudewijn Pesch as vice president of Japan and Asia-Pacific (JAPAC) channel sales.

In his role, Pesch “will oversee Verkada’s channel strategy and partnerships across the JAPAC region, working to drive growth and expand the company’s presence in key markets,” according to the company announcement.

“Boudewijn’s extensive experience and proven track record in the JAPAC region make him the ideal leader to further our mission of delivering integrated, privacy-respecting security solutions at scale,” says Eric Salava, chief revenue officer at Verkada, in the announcement.

“His leadership will accelerate our efforts to strengthen channel relationships and bring our cutting-edge technology to even more organizations across JAPAC,” he says.

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Why Verkada Hired Boudewijn Pesch

Pesch joins Verkada with more than 30 years of experience in sales and regional leadership roles. Most recently, he served as vice president of APAC at Axis Communications, where he rebuilt the company’s APAC organization to better serve partners and customers.

Throughout his career, Pesch “has demonstrated a commitment to driving growth through collaboration and building long-term partnerships in the region,” according to the company announcement.

“I am honored to join Verkada and contribute to its growth in the JAPAC market,” says Pesch in the announcement.

“Verkada’s innovative approach to physical security and business analytics, combined with its dedication to privacy, presents a unique opportunity to transform how organizations understand and protect their communities,” he says. “I look forward to working with our partners to bring Verkada’s solutions to more customers across the region.”

Verkada’s commitment to the JAPAC region includes organizations such as City Beach, the Chiba Lotte Marines baseball team, Brighton Grammar School and Sharp Fukuyama Laser. The company has also established partnerships with integrators and channel partners across the region.

The company has more than 28,000 customers globally, serves 89 of the Fortune 500, and has 2,100+ employees across its 15 global offices. The company is valued at $3.5 billion and has raised $456.6 million to date.

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Strategy & Planning Series
Strategy & Planning Series
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