Bosch employees pulled out all the stops for their booth at ISC West this year, offering a simulated retail experience attendees could walk through to view their products in action.
Sean Murphy, regional marketing manager of video systems at Bosch, spoke with SSI editor Steve Karantzoulidis about the thinking behind the unique booth display.
“We really want to focus on bringing solutions in markets specifically for our customers to experience,” Murphy says.
More From Bosch at ISC West
After walking through the store, company officials showed attendees the data Bosch collects to help customers understand their stores’ operations in addition to providing a layer of security.
“We’re moving toward analytics and being intelligent and really embracing IoT,” Murphy says.
