Vivint Chooses CAKE by Accelerize to Lead Acquisition Program

The smart home technology provider is using the digital marketing service to gain insights on leads for new customers.

Vivint, a smart home technology provider, has selected Accelerize’s digital marketing software division CAKE to power its lead acquisition program. CAKE is a digital marketing SaaS solution.

To keep up with Vivint’s growth, the company needed a solution to help manage its lead acquisition program and evaluated competing platform, Accelerize said. Vivint chose CAKE because of the platform’s lead monetization engine, real-time reporting and granular lead-routing capabilities, per a release on the news.

“CAKE provides our team with a robust and customizable lead-routing platform,” said Zac Bitsoi, affiliate program manager of Vivint. “We’re excited with the results we have seen so far, in particular, the ability to display lead disposition statuses to affiliate partners. This custom-built feature enables us to pinpoint which campaign sources yield the highest quality leads. CAKE helps us deliver invaluable campaign information to our affiliates.”

“Smart home technology is rapidly increasing on a global scale as consumers continue to integrate technology into all facets of their daily activities — from smartphones to smart thermostats and remote-controlled security devices. The smart home is here to stay,” said Santi Pierini, CAKE president and chief operating officer of Accelerize. “We are happy to provide the foundation for innovative technology providers like Vivint to capture, validate and route its leads in real-time to acquire new customers in this rapidly growing market segment.”

Read Next: Smart Home Technology to Be Added to 30M Households in Next 12 Months, Survey Finds

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