Xtralis to Enter Intelligent Remote Monitoring Market With Latest Purchase

NORWELL, Mass. — In its efforts to expand globally in the video surveillance and monitoring markets, fire/life-safety solutions provider Xtralis has acquired Germany-based HeiTel Digital Video GmbH. The deal will allow the company to enter the intelligent remote monitoring (IRM) market.

IRM is one of the fastest growing segments in the video surveillance market due to quickly advancing technology and industry standards, Xtralis President and CEO Samir Samhouri says. “IRM provides proactive protection through verified video alarms and controlled response at much lower annual costs than alternative solutions.”

For its part, Xtralis has entered into the remote video monitoring market through its ADPRO brands. The product line has been successful with central stations, according to the company. Similarly, HeiTel also has a strong presence with central stations. As a result, the two companies will offer a complete IRM platform including video verification, analytics and perimeter protection to the global market. Both companies will work to expand IRM awareness; however, they will operate as separate business entities.

“Together, ADPRO with HeiTel will have dominant positions in the markets they serve,” Samhouri says. “We see no significant overlap between the brands. We intend to maintain all the products, channels, locations and talents HeiTel has worked on building over the last 20 years.”


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