Canary Names Bob Stohrer its Chief Marketing Officer

Stohrer has more than 20 years of executive leadership experience for iHeartRadio, Virgin Mobile, Yahoo and Sprint.

New York — Canary, a home security startup, announced on Wednesday that Bob Stohrer has joined the company as chief marketing officer (CMO). Reporting to co-founder and CEO Adam Sager, Stohrer will lead the company’s global marketing efforts as Canary continues its expansion into new markets.

Stohrer joins Canary with more than 20 years of executive leadership experience for high-profile consumer brands across categories that included wireless and consumer electronics, media, entertainment and sports. He has been CMO for both iHeartRadio, iHeartMedia’s digital music application and Virgin Mobile USA, where he was integral to the startup’s subscriber growth and eventual IPO, first as vice president, brand and communications and ultimately CMO.

Most recently, Stohrer was senior vice president, brand creative at Yahoo, where he led brand strategy, sports sponsorships and marketing communications for the Internet company’s search, communications and digital content businesses. Additionally, he has held roles at Sprint, where he was vice president, corporate marketing and responsible for all marketing and retail communications for four Sprint brands, including Boost Mobile and Virgin Mobile. He also oversaw the NFL’s advertising, promotional and design initiatives as vice president, creative director for NFL Properties.

“Canary had a tremendous year of growth and expansion in 2015 and these early results have raised our expectations even higher for 2016,” said Sager. “Bob raises our game – he’s a world-class marketer, he’s led brands that have a built an avid following and he knows how to take a brand from category challenger to category leader.”

“Canary has disrupted the security space by designing a product, experience and brand that is beloved by its users,” said Stohrer. “An important part of my job will center on educating consumers and helping them to understand that security doesn’t have to be cumbersome and expensive. In other words, letting consumers know that Canary has changed the way they should view security.”

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