5 Promotional Giveaway Ideas for Security Integrators

Pick up ideas on how to create an effective promo gift to offer to current and potential clients from previous SAMMY Award winners.

One of the best ways electronic security firms – or companies in general – can advertise their services is through promotional items.

And yet, many companies opt against it. Perhaps executives believe the appeal of offering coffee mugs and pens with company logos has lost its luster. Or maybe offering promo favors isn’t in a company’s budget.

That’s unfortunate because offering promo items can actually be an effective tool to reach customers and potential clients, as promo gifts allow prospective patrons to remember the company and the kinds of solutions it delivers.

If you’re at a loss of what promotional gifts you can offer your clients, never fear. Security Sales & Integration has listed past SAMMY (Sales & Marketing) Award winners that earned accolades for the “Best Promotional Giveaway” category to give integration companies an idea of what they can present to customers.

RELATED: 20th Annual SAMMY Awards Finalists Revealed

They include:

The security integrator kept its pet-loving customers in mind when it offered a pet window/door decal that alerts first responders of the number and type of pets in the home in the event of an emergency.

To keep customers safe on the road, the company bestowed a safety pack that customers can keep in their vehicles that includes jumper cables, gloves, lighting, a tire gauge, ponchos, a first aid kit, a call police flag, an accident guide and reflective road pyramids.

The firm opted for an elegant executive desktop dartboard game cleverly built around the theme, “Stanley is Right on Target” as its giveaway item. The magnetic dartboard comes inside a subdued dark brown leather case; both items prominently feature the company’s branding.

A foldable chair, umbrella, bag, coffee mug, baseball cap, gloves and golf balls – all adorned in the company’s silver-star logo – were part of this company’s promo gift.

The firm gave out a miniature grocery cart with a security-themed shopping list to reach corporate level targets.

Check out our slideshow to learn how these security firms developed their promo gifts, and also pick up tips on what your company can do to create a useful giveaway item that keeps your firm fresh on customers’ minds.

This year, Diebold, Guardian Protection Services, and Stanley Security are finalists for the Best Promotional Giveaway Item category in the 20th annual SAMMY Awards. SSI will announce the winner during an awards ceremony on April 14 in Las Vegas, the eve of opening day at ISC West

What has been the most effective promo giveaway item that your company has offered? What was the least effective? Leave your responses in the comments section!

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