5 Promotional Giveaway Ideas for Security Integrators
A big concern for pet owners is that their four-legged friends (or feathery companions) are safe when they’re away from home.
Recognizing this, ASG Security of Beltsville, Md., took steps to provide their pet-loving customers with some peace of mind by offering a pet window/door decal. The item alerts first responders to the existence, number and type of pets in the home in the event of an emergency.
The 2013 SAMMY Award-winning giveaway was the brainchild of Jim Boots, ASG’s vice president of residential sales & marketing, and was designed by the firm’s Manager of IT Operations Lauren Fleetwood. It comes with a refrigerator magnet that can be customized with up to nine local emergency numbers, including the homeowner’s veterinarian.
When sending the materials to customers, the firm embedded the magnet in a postcard that underscores the danger pets face from carbon monoxide poisoning and home fires. The marketing piece also includes how ASG can provide a solution to those threats.
In addition to sending out the postcard, ASG Security also promoted the decal on its social media outlets to anyone who wanted one and received an overwhelming response.
“We were getting hundreds of people – 300 to 400 daily – saying, ‘Send this to me,'” says ASG’s Bob Ryan, senior vice president of sales & marketing. “It was unbelievable; I never saw anything like it. But it just shows you the power of social media. When you offer something that has any perceived value and there is no cost, people will come.
