Taking a Tour of Axis’ Southern California Training Lab

The company’s expansion plans in the U.S. continue with the opening of an Axis Experience Center in Irvine, Calif. The 8,000 square foot space features demo areas, a training center and testing lab for technology partners and other industry stakeholders.

IRVINE, Calif. – Axis Communications is now welcoming industry stakeholders throughout the western region to make use of its newest training center and testing lab, located here. 

SLIDESHOW: View images of the new Axis Experience Center in Irvine, Calif., taken during a grand opening ceremony.

The 8,000 square foot Axis Experience Center is anchored by a 28-person training room, plus a conference room large enough for a dozen people, and an engineering and technology lab. During a ribbon-cutting ceremony held Sept. 29, Axis Communications General Manager Fredrik Nilsson said the facility is available to the company’s Application Development Partner (ADP) program members, customers and industry associations to host trainings, meetings and product tests.

“We welcome any facet of the industry,” Nilsson said.

Nilsson, along with Bill Wendlandt, West business area manager, and Martin Gren, co-founder, led a tour of the facility during the grand opening, which attracted about 170 invited attendees. The space features realistic demo areas for key vertical markets in the West business area, including retail, financial, gaming, airport and education. More than 100 Axis cameras, as well as products from leading ecosystem partners, are demonstrated among the market niche displays.

“The concept behind the Axis Experience Center is about getting closer to our customers and truly providing them with an experience,” Nilsson said. “Each Experience Center is tailored to meet the needs of the specific business area, highlighting the technology and segments that are most relevant to our customers. For example, in the Irvine location, you can see how frame rate and HDTV resolution are important when monitoring a gaming table or slot machine.”

The center also serves as the home base for Axis’ West business area, including 13 office-based employees. The West business area includes Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon and Washington.

Wendlandt said he wants the center to be a resource for the entire business area, not just the local Axis team. “This space is about giving back to the industry. We focused on replicating real-world uses of technology and providing meeting space where partners and end-users can come for education and hands-on testing that will ultimately help them grow their own business.”

Partners, end-users and industry associations interested in utilizing the Axis Experience Center for meetings and trainings can inquire with their local sales representative.

Axis opened its first sales office in Chicago in 2013, making the Irvine location the second sales office opened as part of the company’s U.S. expansion plan. The North American headquarters is located in Chelmsford, Mass. Axis said it plans to open additional locations in 2016 and beyond.

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Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for latimes.com. Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.

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