Emerald Unites Security Sales & Integration and Commercial Integrator Magazines
Security Sales & Integration and Commercial Integrator are joining forces in print to deliver even greater value to industry stakeholders.
Emerald Holding, Inc. (“Emerald” or the “Company”), America’s largest producer of trade shows and their associated conferences, content and commerce, is excited to announce that two of its market-leading, technology-focused publications, Commercial Integrator (CI) and Security Sales & Integration (SSI), are joining forces in print to deliver even greater value to integration industry stakeholders.
The combined print property — branded Commercial Integrator + Security Sales & Integration — debuts its first combined issue on September 1, and it will be distributed at CEDIA Expo/Commercial Integrator Expo in Denver. These changes only affect CI and SSI in print, as both properties will maintain separate websites, newsletters and brand identities.
Commercial Integrator is a multi-platform editorial property that helps audiovisual integrators run their businesses better. Security Sales & Integration (SecuritySales.com) is a 44-year-old publication that serves executives, sales and technical professionals who recommend, buy and/or install electronic security equipment. With technology trades continuing to converge and professionals increasingly working shoulder to shoulder on commercial jobsites, Emerald recognized that there was no better time to unite these properties in print.
“By integrating Commercial Integrator and Security Sales & Integration in print, we are eager to deliver more value for our readers and advertisers by expanding our reach to a larger audience than ever before,” says Danielle Puceta, executive vice president, content & commerce, Emerald. “As the publisher of some of the most respected titles across trades and industries, Emerald seeks not only to report on trends but also to reflect them. With these brands combined in print, we’re able to more comprehensively report into the evolving technology ecosystem that our readers and advertisers occupy.”
Convergence of Trades
In recent years, both CI and SSI have extensively covered the convergence of technology trades, as more and more installers and integrators seek to be “a one-stop shop” for commercial clients. This has inspired AV integration firms to seek to broaden their core competencies to include fire alarm, access control, video surveillance and more; at the same time, large numbers of security integrators are exploring opportunities to bid on and win AV work, including digital signage, conference room setup and more. Thus, Commercial Integrator + Security Sales & Integration could not arrive at a more opportune time.
Dan Ferrisi, group editor, commercial and security, Emerald, underscored the point that the uniting of these brands in print reflects today’s merged ecosystems of AV and security technology. “As an editor, I believe it’s imperative to ensure that any publication I lead speaks directly to the lived reality of the audience that consumes our content,” he says. “What once were ‘non-overlapping magisteria’ in the technical trades have come closer and closer together, and the lines blur more with each passing day. Aligning with our mission to help integrators run their businesses better, Commercial Integrator + Security Sales & Integration will deliver print issues that inform, inspire, enlighten and edify our audience. Exciting times lie ahead!”
Industry response to the announcement of Commercial Integrator + Security Sales & Integration has been overwhelmingly positive, with AV integrators and security professionals alike celebrating increased page counts and expanded circulation. The inaugural September/October issue is 128 pages, and it contains all the features, columns and departments that readers of CI and SSI have grown to love. Moreover, the combined publication goes to both properties’ audiences, which means advertiser messaging enjoys dramatically increased reach.
Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content and commerce. We expand connections that drive new business opportunities, product discovery and relationships with over 140 annual events, matchmaking and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze and deliver breakthrough results. For more, visit emeraldx.com.
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