Security Manufacturing Rep and A/V Marketing Firm Announce Strategic Alliance
XtraSales and On the Road Marketing have partnered in response to the increasing convergence of the physical security and professional A/V industries.
YORKTOWN HEIGHTS, N.Y. — In a proactive response to the increasing convergence of the physical security and professional A/V industries, XtraSales, Inc., a manufacturer’s rep serving the professional/commercial security sector, and On the Road Marketing, a Pro A/V manufacturer’s rep firm serving manufacturers in the commercial Audio & Video industry, have announced a strategic alliance.
Demand for integrated and sophisticated security systems and professional A/V solutions are redefining how manufacturers go to market, and paving the way for stronger partnerships between Security and Pro A/V manufacturers to better serve the needs of clients.
“Serving the needs of our security manufacturers has allowed us the honor of representing some of the most well respected manufacturers in the security industry for over 20 years,” says Peggy Caruso, president of XtraSales, Inc. “We’re looking forward to extending that same commitment to the Pro A/V Industry.”
The trend toward integrated security and professional A/V systems is a significant one, notes Mark Meding, principal, On the Road Marketing. “We are proud to partner with XtraSales. Integrated solutions between our various manufacturers is a win-win for all, and further highlights how manufacturer’s reps continue to bring value and innovation to the industries they serve.”
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!
Security Is Our Business, Too
For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.
A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!