Security Manufacturing Rep and A/V Marketing Firm Announce Strategic Alliance

XtraSales and On the Road Marketing have partnered in response to the increasing convergence of the physical security and professional A/V industries.

YORKTOWN HEIGHTS, N.Y. — In a proactive response to the increasing convergence of the physical security and professional A/V industries, XtraSales, Inc., a manufacturer’s rep serving the professional/commercial security sector, and On the Road Marketing, a Pro A/V manufacturer’s rep firm serving manufacturers in the commercial Audio & Video industry, have announced a strategic alliance.

Demand for integrated and sophisticated security systems and professional A/V solutions are redefining how manufacturers go to market, and paving the way for stronger partnerships between Security and Pro A/V manufacturers to better serve the needs of clients.

“Serving the needs of our security manufacturers has allowed us the honor of representing some of the most well respected manufacturers in the security industry for over 20 years,” says Peggy Caruso, president of XtraSales, Inc. “We’re looking forward to extending that same commitment to the Pro A/V Industry.”

The trend toward integrated security and professional A/V systems is a significant one, notes Mark Meding, principal, On the Road Marketing. “We are proud to partner with XtraSales. Integrated solutions between our various manufacturers is a win-win for all, and further highlights how manufacturer’s reps continue to bring value and innovation to the industries they serve.”

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