Introducing the SSI Industry Hall of Fame Class of 2020

For security pros there’s no greater recognition than earning passage into the SSI Industry Hall of Fame. Here are 2020’s inductees.

Introducing the SSI Industry Hall of Fame Class of 2020

Jerry Lenander | Executive Director, California Alarm Association (CAA)

Bio

  • Born in Brookings, S.D.
  • One of four siblings, father was a farmer and lumber driver, mother was a homemaker and later worked at Bank of America
  • Earned B.A. in English and communication arts in 1977 from California Lutheran University
  • Says if career had taken a different path might have ended up working events, like “a Rolling Stones or the Pope’s tour, or a national political party convention”
  • Honors include ESA Executive Director of the Year, Newsletter of the Year (for the Mirror) and Website of the Year
  • Other interests include travel, music, antiques and collectibles and spending time with family

Why He’s on the List

  • More than four decades shepherding the security industry’s top manufacturers association and the largest/most influential state association, among many other causes
  • Joined the Security Industry Association (SIA) in 1989 as director of communications and membership; retained by the California Alarm Association (CAA) to publish the award-winning publication, The Mirror, in 1992; and hired by CAA in 1997 to serve as executive director
  • Brought parties together and managed them to develop and advance key industry initiatives including a youth scholarship program, growing conventions, beneficial relationship with ISC West, increased participation through events and publishing, relevant government affairs program, and the first workforce development apprentice program in California
  • Publisher of The Mirror, The Sentry and The Sentinel serving security pros in the West, Southeast, Northeast and Midwest

Taking to Trade Association Trail

“I had spent several years traveling internationally with the U.S. Olympic movement wrestling program and without language skills, became a good listener and observer of human traits. I have been on all sides of philanthropy, providing me a perspective on what each party is pursuing and the ability to shape programs and events to advance their goals and objectives.

“My involvement began with SIA by happenstance when [SSI Industry Hall of Famer] Ron Spiller hired me, but I found a quick home in this industry. It has proven to be full of quality people, entrepreneurial and family oriented. When I joined SIA, as just its fourth staff member, we had four ISC Expos each year, in Los Angeles/Anaheim, Dallas, Orlando and New York.

“In 1997, [SSI Industry Hall of Famer] George Gunning hired me in for the CAA and subsequently for the WBFAA UATC. He was an extraordinary strong volunteer leader and sound critic who always focused on the overall good of the organization. His final words to me before he passed away [in 2019] were to spread the word to: ‘Join your association, participate and pursue workforce development.’

“I continue to expand the CAA as a state trade association with support for government and regulatory affairs at the local, state and federal levels. The focus is on training, education and compliance, and increasing networking and marketing opportunities. I support all state associations through our publishing of newsletters, and an expanded program at ISC West. I am driven to see those I work for and with achieve their goals. I enjoy my work and, while challenging, it is what I was built to do.”

Things You Likely Didn’t Know

He won a subscription sales contest two years in a row when he was 12 years old and received a trip to Hawaii with the Daily Breeze newspaper … Attended his first rock concert in 1973 (the Rolling Stones) at Los Angeles Forum … He returned to the Forum in 1987 to produce Merle Haggard’s 50th birthday surprise party, with The Judds leading 18,000 people in singing happy birthday … He volunteered several years for the Nancy Reagan Foundation to support its celebrity tennis event, where he coordinated photographs. Everyone on his Christmas list received a card of himself and the Reagans … He volunteered for the Genesis Awards and Fund for Animals. There is a photo of himself, a Bengal tiger and actress Tippi Hedren at her reserve in Los Angeles.

Membership Still Matters

“In 1987, the top concerns were consolidation of the vendors, acquisitions among the dealer and integrator base, and the threat of low/no-cost installations. The concerns are the same except we are in a much larger industry. Larger dealers have financial resources, and some feel they can purchase the services they need in government affairs, public safety liaison and consumer relations. The reality is these big firms are an asset, an asset that is stronger if they engage and participate in their local and statewide trade associations.”

Continue to the next page for a profile of Michael Marks…

About the Author

Contact:

Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.

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