Census Comparison Shows What’s Changed Past 2 Years

The March issue of SECURITY SALES & INTEGRATION features the results of our third, biannual Security Industry Demographic Census. The 2010 study includes nearly 300 managers from all levels of installing security dealer and systems integration organizations, many of whom came via the gracious and appreciated assistance of the Electronic Security Association (ESA), Central Station Alarm Association (CSAA) and (ISC organizer) Reed Exhibitions.

While the printed report is overflowing with loads of compelling and valuable data, space did not provide for comparisons with the prior 2008 study. So, I thought I would list some of them here as a sort of companion to the printed piece. This is the first of two installments I will provide and focuses on the personal or individual data as opposed to the business statistics I will cover in another posting. Here goes …


NOTE: The data in parenthesis represents the 2005 results.

Average age: 51 (50)

Percentage male: 90% (92%)

Percentage black/African-American: 1% (2%)

Percentage Latin American, Mexican, Hispanic, Chicano, South American, Cuban: 3% (2%)

Percentage college graduate: 37% (39%)

Percentage some college: 36% (27%)

Percentage graduate degree: 6% (11%)

Percentage married: 84% (85%)

Percentage never married: 4% (7%)

SSI‘s Demographic Census profiles managers, owners and operators of security businesses.

Percentage Democrat: 15% (21%)

Percentage Libertarian: 4% (2%)

Percentage Independent: 9% (11%)

Percentage Catholic: 27% (29%)

Percentage Baptist: 10% (15%)

Percentage 30+ years’ in industry: 23% (16%)

Percentage with law enforcement/firefighting experience: 12%

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About the Author


Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.

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