Almost 3 in 4 Broadband Households Own a Connected Entertainment Device

A new whitepaper by Parks Associates details consumers’ concerns with data privacy and security, as well as their needs and demands for support services.

DALLAS — A new whitepaper by released by Parks Associates reveals that 71% of U.S. broadband households own a connected entertainment device.

Titled “Changing Dynamics of the Smart Home: Opportunities for Service Providers,” the whitepaper examines strategies for service providers to deliver a successful smart home experience that incorporates support, security, privacy protection and a variety of personalized value propositions.

“The average U.S. broadband household owns more than 10 IoT devices, crossing entertainment, smart home and health use cases,” says Denise Ernst, vice president, Parks Associates. “These trends, combined with innovations in Cloud technologies and service provision, create real opportunities for service providers to enter the smart home space with offerings that provide flexible support options and protections for a household’s data and privacy.”

The whitepaper, sponsored by Calix, details consumers’ concerns with data privacy and security, as well as their needs and demands for support services. Additional findings examined from the whitepaper:

  • 26% of U.S. broadband households own at least one device from a list of common smart home devices.
  • Among consumers who own either a connected entertainment or smart home device, more than 60% have more than one.
  • Approximately one-third of connected entertainment device owners and one-half of smart home device owners who set up their devices themselves experience problems.

“In today’s connected lifestyle, consumers value flexibility in their choices,” Ernst says. “A service provider’s ability to address consumers’ problems in the method they prefer is a distinct advantage, particularly in today’s IoT environment.”

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