Survey Spotlights Top Motivations for Most Home Security Purchases
A recent consumer survey conducted by Safety.com aims to ferret out the reasons and incentives that drive home security ownership in the United States.
Fieldwork for the Safety.com survey was undertaken July 3-8. The survey was carried out online and is said to have met rigorous quality standards.
FORT MILL, S.C. — Newly released results from a survey commissioned by Safety.com reveal the types of home security products and services preferred by consumers, as well as their motivations behind buying protection for their home and family.
The website commissioned YouGov to conduct the National Home Security Survey for 2019, with 3,001 adult participants queried from across the United States.
Findings from the survey include:
- Just 38% of Americans own a home security product.
- Of respondents who don’t own a home security product, 33% choose not to because they can’t afford it.
- 50% of respondents who own security products wanted to add extra security to their home.
- Home security product ownership is most popular among 18-34-year-olds, with 41% of this demographic owning a security product or system.
You can read the full study and analysis in this image gallery.
Safety.com is a free online resource. Its team of technology writers and home security industry watchdogs provides comparison tools, “best-of” lists and educational content to help readers find their ideal security products and services.
Fieldwork for the survey was undertaken July 3-8. The survey was carried out online and is said to have met rigorous quality standards. It employed a non-probability-based sample using both quotas upfront during collection and then a weighting scheme on the back end designed and proven to provide nationally representative results.
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