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What Motivates Security Minds to Buy
Ten obstacles gauged product purchasing inhibitors. “Current product is the system standard,” “new product offers insufficient improvement for switching,” “long-term relationship with current supplier” and “perceived risk” were expected to prevail. But “insufficient info for product comparisons” was picked more often. When the impact of 10 categories of supplier-provided educational information was measured, including training, Webinars, whitepapers, etc.,
