What’s Hot and What’s Not in Video

Among all the different products and systems being sold in the security industry today, CCTV is the leader in sales growth. But this is not enough to know in today’s dynamic market, since there are so many types of video security systems being sold to suit various needs.

Based on a national survey taken on the different types of video security systems in use in the first half of 2002, security dealers shared what they’re selling today and what they believe they’ll be selling in five years.

Video Monitoring, IP Video Systems to Rank as Top Sellers in 2006

It’s clear that every security dealer in the United States is actively selling conventional CCTV systems—those that transmit images from cameras to monitors and recording devices in standalone configurations.

But based on our survey, what’s hot in video security today is video monitoring and Internet protocol (IP) video systems. Other types of video systems are growing, but are considered to be lukewarm in sales potential. Other systems most widely sold are networked video, residential video and residential nonsecurity video.

Video monitoring has been promised to grow for a long time, but as of yet, has not been that successful due to the significant capital investment to rig a network, technological problems, operating costs and pricing. But dealers are rightfully convinced that it is coming. Six out of 10 dealers (59 percent) say they will be selling it by 2006, up from the current three out of 10 security dealers (29 percent).

With IP video, dealers offering these systems are expected to rise from six in every 10 dealers (59 percent) to almost eight out of every 10 dealers (87 percent) within the next five years, as the Internet becomes more pervasive in people’s lives, both for home security and home automation applications.

Residential Video Is Last on List of Increased Usage

Behind video monitoring and IP video systems, dealers believe the change in other types of video security systems sold will not be quite as dramatic. Networked video, already a strong business offered by 72 percent of dealers, is only expected to rise to 80 percent. Residential nonsecurity video, being used to monitor babysitters or particular outdoor residential sites, is expected to rise from 38 percent to 47 percent. The percentage of dealers who offer residential video security is not expected to change at all.

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