6 Steps to Surviving as a Security Firm in the Smart Home Age

Competition has grown for security firms at a rapid pace in the past 5 or 10 years with security systems being sold to DIY fans on Amazon and big box retail hardware stores.

It’s not time to throw in the towel; it’s still possible to have a viable business, as revealed in our free download, “6 Steps to Surviving as a Security Firm in the Smart Home Age.

Learn how Richard Ginsburg, CEO and president of Central Security Group, took a 43-year-old burglar alarm company and changed the company’s direction to turn it into the 8th-largest residential security and home automation company in the United States.

You’ll discover how:
• Funding is available and what you need to get a loan
• You can overcome the objections a DIY customer might present
• It’s crucial to focus on your own company, not your competitors’
• Your existing customers are the first step to success
• The right vendor can make all the difference
• Your employees are your most important asset

Expand your company and embrace the future with the tips in our free download, “6 Steps to Surviving as a Security Firm in the Smart Home Age.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series