A SAMMYs Look Back, and Look Forward to Your 2019 Entry

2017 Best Display Advertisement | Stanley Security

It’s not exactly a dog-and-pony show, but Stanley Security did turn its display advertisement campaign into a dog-and-wimpy-workout-guy show. Combining humor with a serious message, the juxtaposition proved to be a powerful message for the venerable security provider to grab attention for its Stanley Guard mobile safety and security response solution. The campaign involved a full-page print ad and digital banner ads for increased exposure. It carries over Stanley’s yellow and black color scheme against a gray backdrop, and employs large all-capitalized sans serif font to be easily read and understood, explains Marketing Manager Brittany Dupree.