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A SAMMYs Look Back, and Look Forward to Your 2019 Entry

2018 Best Newsletter or Content Marketing

Make no doubt about it, there’s much more than “news” to be shared with customers in creating a really engaging newsletter. Just take for example the jam-packed newsletter that Lafayette, La.-based Acadian Total Security sends to subscribers as one method of “touch-point communication,” according to Division Coordinator Michelle Trahan. The eye-catching literature starts with a header on top featuring an Acadian full-color logo, “The Total Insider” moniker, and “Acadian Total Security News” tagline. Trahan says the newsletter is sent periodically to customers via email and U.S. Mail, depending on their preference. “While calls to action are important in materials, the goal for our newsletter is not to be too sales-focused. The articles are meant to pique interest,” Trahan explains.

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