FAIRPORT, N.Y. — As usual, Bosch Security and Safety Systems will be front and center at ISC West when the 2025 edition kicks off in Las Vegas March 31 through April 4.
Ahead of the security industry’s premier annual event, Security Sales & Integration talked to Matt Cirnigliaro, head of marketing for video systems in North America for Bosch Security and Safety Systems, to hear more about the company’s plans and expectations. Here’s what we found out.
Security Sales & Integration: What is Bosch Security Systems’ biggest story at ISC West this year? What’s your headline news?
Matt Cirnigliaro: At ISC West, Bosch will demonstrate AI-enabled solutions that empower proactive responses to improve security, safety and operational efficiency for customers. An expanded Intelligent Video Analytics Pro (IVA Pro) suite, now including 12 licenses, uses deep neural network-based video analytics for accurate, precise, and reliable detections, alerts, and data capture.
IVA Pro offerings provide insights on object classification, attributes such as vehicle models or clothing colors, and counting data to support solutions for perimeters, cities, buildings, and much more. Seven new IVA Pro licenses join previously released offerings for a powerful suite of application-specific analytics.
The solutions help users make informed decisions in critical security and safety situations or to leverage business intelligence beyond security.
The new licenses include an enhanced IVA Pro Perimeter that layers AI object detectors with video analytics technology that is highly sensitive to directed motion for early detection of people alongside perimeters at long distances. It detects individuals approaching a perimeter even if they are rolling, crawling, or have camouflaged themselves, while minimizing false positives.
Security personnel benefit from more time to make appropriate decisions based on data that includes geolocation, object type, speed, and size.
In cities and on highways, IVA Pro License Plate Recognition and IVA Pro Vehicle Make Model capture data on vehicle plates, types, and brands to support informed decisions about traffic management, parking policies, and fleet operations. Detailed data enhances the effectiveness of traffic analysis by providing the insights needed to keep traffic flowing safely and efficiently.
IVA Pro Appearance detects and captures granular data on physical attributes of individuals, such as clothing color and the presence of hats, glasses, bags, and more. When used with forensic search, it speeds investigations with easier video evidence retrieval, enhancing the safety and security of public areas.
ISC West attendees can see these and more IVA Pro offerings in action, including IVA Pro Visual Gun Detection, IVA Pro Buildings, and IVA Pro Traffic, at the Bosch booth. The demonstrations will highlight the power of the latest generation of Bosch cameras with edge-based AI.
The 3100i, 5100i, 7100i, and 8100i series of cameras deliver superior imaging and intelligence, providing customers options that range from budget-friendly to high-performance to meet their requirements.
SSI: Are there other products, solutions or developments that Bosch Security Systems plans to highlight in Las Vegas this year?
Cirnigliaro: Bosch will preview IVA Pro Context, a solution that adds AI reasoning capabilities to support the automation of decisions for improved operational efficiency. It goes beyond object detection for deeper scene understanding by interpreting complex environments and providing insights about what is happening.
IVA Pro Context quickly analyzes images for situations based on users’ free text prompts without being trained for specific objects or behaviors. With integration into organizational processes, it can suggest actions to mitigate risk and alert responsible personnel. The demonstration will provide insight into the future of AI-enabled video solutions that will bring even greater value to customers.
SSI: How will the company determine whether ISC West was a success this year? What are your benchmarks or metrics for the show?
Cirnigliaro: The adoption of technology is dependent on seeing it in action. ISC West is an important event because it brings together so many integrators, consultants, partners, and end users in one place and provides the opportunity to show them the power of our solutions to solve the challenges that users face.
At the show, we will be looking to raise awareness of our solutions among prospective customers, strengthen our relationships with existing customers, and create new opportunities by demonstrating our associate’s expertise and knowledge about bolstering security and safety in a range of industries.
We will evaluate the quality of conversations in the booth and how well we turn those exchanges into opportunities for further discussions and additional demonstrations after the show.
SSI: How can people learn more about Bosch Security Systems in the runup to ISC West, and how can they find you during the show?
Cirnigliaro: Leading up to the show, those interested in learning more about our solutions can visit our website, follow us on LinkedIn, or sign up for our newsletter for details on our activities. At the show, they can experience live demonstrations in the Bosch booth #11053!
