Learn How to Grow Security Sales in Critical Infrastructure Industries

ABLOY USA’s Channel Partner Program helps security integrators expand their offerings in critical Infrastructure markets.
Published: February 24, 2020

To keep society running smoothly without disruption, every key, lock, door, control room and perimeter of essential environments needs to be fully secured. ABLOY is a world leader in simplifying access control and securing public, private and restricted areas with flexible and scalable solutions for large geographically spread-out organizations.

Featuring advanced locking and electromechanical technology that provides high-level security, safety and situational awareness for the nation’s critical industries and infrastructure environments, ABLOY is launching a multi-faceted channel partner program designed to solve the evolving security technology and support needs of critical infrastructure end user customers such as power and water plants, railroads and utilities customers, while supporting the sales expansion and growth objectives of security systems integrators who support those end users. ABLOY’s integrator partners will find a wealth of training, incentives, support, and co-marketing opportunities within the new partner program.

“As a channel driven company, we have successfully signed up more than 20 US distributors to carry the full ABLOY product line, providing full coverage of the US market for our security dealers and systems integrator partners,” says Jerry Burhans, managing director, ABLOY USA. “We’re now developing industry-leading programs for them, and nurturing the trust of these world-class partners and their customers.”

Thanks to ABLOY’s status in the global security hardware industry, the company attracts knowledgeable sales reps with proven expertise in opportunity-filled vertical markets. While they are attending events and conferences and generating leads, ABLOY runs advertising and PR campaigns in the security end-user industry press. Plus, partners get help with follow up on sales leads from dedicated sales engineers, and they’re in turn supported with product catalogs, marketing collateral, demo and product display kits, and authorized logo wear.

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To inquire about the ABLOY USA Channel Partner Program email ABLOY at [email protected], or click here for more information.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series