On the Lighter Side

NEW YORK
Published: September 30, 2001

Dealers had plenty of diversions to choose from during ISC East. Attendees raced around the Daytona Tri-Oval in a video game at the Exxon booth, where each day’s driver with the highest average speed won $50. Sports fans could line up at Ademco‘s booth to get the autograph of basketball great, Walt Frazier. NASCAR fans (of which there were plenty) had the opportunity to get an autograph and have their mug snapped with the sport’s winningest driver, Richard Petty. Many booths had daily cash drawings, which saw aisles empty and select booths fill every afternoon just before the end of the show.

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Strategy & Planning Series
Strategy & Planning Series
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