Bad Economy Can Mean Big Business

This past weekend, an article appeared on the front page of the Charlotte Observer newspaper titled “Sales of safes vault to high level.” Now it’s not just my fondness for clever wordplay that caught my attention. The key deck of the article elaborated: “Purchases have jumped as much as 50% recently as people act on their worries and lock up their valuables.”

So here we have another example of how no matter how dismal the economy may appear there are always opportunities to be had. In this case, it applies to something near and dear to our hearts and wallets: the mission of protecting people, property and assets. Clearly, many folks are extremely concerned about safeguarding their possessions and wealth since crime typically escalates during hard times. However, here is an instance where there is an additional catalyst – the financial crisis and a wide-scale loss of confidence in the security of banks.

“Their home values have plummeted and they’ve been scared silly as they see their 401(k) values fall off,” Doug Brush, chief business development officer for SentrySafe, the nation’s leading safe manufacturer, says in the article. “It’s understandable that people are looking to gain control and bring things that are valuable and important to them home.”

Obviously, safes are not the only solution here and the systems and services provided by our industry should be in equally high demand. This is not the time to lay low and wait for the economic gloom to abate. It is the time to step forward with your best effort to seize this opportunity and provide some peace of mind to all those people who are mentally and monetarily reeling from the steady deluge of troubling news that has dominated this year.

Exploitative? Maybe a little, but that is mitigated by providing sensible solutions at a reasonable price, professionally installed, and backed up by responsive and personable service. A 50-percent increase in sales sounds pretty good to me, what about you?

Scott Goldfine



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