Bosch Security Exec Exposes Intrusion Insights

I recently had the opportunity to pick the brain of one of the industry’s intrusion detection insiders, Dennis Petricoin of Bosch Security. The interview was originally sent out by SSI for Bosch but the content is strong enough to merit wider exposure via Under Surveillance and stands on its own as an editorial piece. The conversation swings from Bosch Security’s technologies, the company’s new product development plan for the U.S. market, an overview of the product roadmap and a new control panel that debuted at ISC West, and how it all benefits installing dealers and integrators.

Below is the teaser for the piece, which requires user registration to view in its entirety with photos. If you haven’t already seen it, I also recommend this account of my 2009 visit to Bosch’s Fairport, N.Y., intrusion headquarters, and this interview with Bosch executives interview from 2008 .

As always,  thanks for reading …

Scott Goldfine

Bosch Has Big Plans for Your Intrusion Business

In an age when video surveillance and other flashy technologies have diverted much of the attention intrusion detection once received, at least one manufacturer remains as dedicated to that market as it was during the decades it built up one of the industry’s most innovative intrusion legacies. Dennis Petricoin, vice president of product management for Bosch’s intrusion business, recently spoke with SECURITY SALES & INTEGRATION Editor-in-Chief Scott Goldfine to shed light on what this industry leader has in store for the marketplace.

What are the principal agents affecting the intrusion market? How does the U.S. contrast to other nations?
Dennis Petricoin: Four basic areas drive changes in the intrusion market. Technological trends — such as transitioning away from telephone lines — can force a change or add value to the end user. Market expectations at an end-user level can increase demand for Internet or mobile phone communications and interfaces. Regulatory changes can require new … read more>>

I understand Bosch has refocused intrusion development for the U.S. Could you explain the reasoning behind this shift?
Petricoin: Historically, our approach has been to try to find common ground in the various markets around the world. Now, we are moving toward a regional approach and are currently focusing our energy on the Americas. To facilitate this, we have … read more>>

How do you see these changes affecting installing security dealers and integrators? What are the challenges and opportunities?
Petricoin: We think the regional focus is a real benefit for our customers. When we developed our current program for the Americas, we spent time reviewing what customers like and dislike about our products and our competitors’ solutions. This has given us the information we need to develop a product roadmap that includes the best … read more>>

To download the entire interview transcript, follow this link.

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!

About the Author


Scott Goldfine is the marketing director for Elite Interactive Solutions. He is the former editor-in-chief and associate publisher of Security Sales & Integration. He can be reached at [email protected].

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Commercial Integrator + Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add to your bottom line.

A FREE subscription to the top resource for security and integration industry will prove to be invaluable.

Subscribe Today!

Get Our Newsletters