Corporate End Users Air Their Grievances
One of the most unique and hotly anticipated of SECURITY SALES & INTEGRATION‘s many research projects has become the Corporate End-User Study, the vast results of which will appear in our September ASIS Show Issue. For this, the fifth annual version of this study, for the first time SSI partnered with ISC West/East organizer Reed Exhibitions to give installing systems integrators a better perspective of how these customers think and what they really need the most.
This information is useful not only in showing security providers a profile of the typical high-level end user (security directors and managers) and the organization they represent, but also for the end users themselves to see where they stand among their peers. This original research helps fill the great lack of industry data in this area. Some of the important messages conveyed by security directors/managers include: a lower systems and services cost threshold; assuming an active role in buying decisions; deferring more to IT managers; and great interest in video surveillance, especially IP. Among the good news: feeling better about their company’s security and safety, and higher satisfaction with their providers.
Some of the open-ended responses survey participants provided do not appear in the magazine’s print coverage and I wanted to share them with you here. But to make the most sense of what follows, it is highly recommended you reference the full-length feature article.
– Customer service
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