Fresh Look at Stats Reveals Market Trends

I recently assisted the National Burglar & Fire Alarm Association (NBFAA) in compiling some market data. Frequently, I am asked for these kinds of statistics or information by trade associations, industry professionals, investors, college students, manufacturers, newspapers and other media outlets. I try to do the best I can to fulfill these requests as I like to be helpful and believe it’s in our industry’s best interest … and I am all about promoting the virtues of the electronic security industry in any shape or form I can. Speaking of that, I will be hosting the SAMMY Awards March 31 in Las Vegas this year; am participating in presentations at PSA-TEC May 4-8 in St. Charles and at ESX June 22-26 in Baltimore; and have a guest commentary running in the next issue of the CSAA Dispatch, the official newsletter of the Central Station Alarm Association.

In any event, I thought why not share the data I gathered for NBFAA with the fine folks who reader Under Surveillance? What follows is a summary of the past eight years of the Electronic Security Revenues From Types of Business graph, which was tabulated as part of SSI’s annual Installation Business Report (formerly Dealer Survey). Although the material originally appeared each year in what used to be called our Fact Book, then Buyers Guide, then Top 300 Resource Guide and now The Gold Book, it has never before been summarized and reviewed in this manner. Doing so provides a fascinating overview of the industr’y’s development and how the marketplace has transformed during this century’s first decade (e.g. check out how burglary/intrusion alarm business was more than halved).

What better time to reflect than during SSI‘s 30th anniversary in 2009? Feel free to weigh in about how the focus of your own business has morphed through the years, or about your observations in general.

Here’s the data (including the original captions) …

2008: Electronic Security Revenues From Types of Business




































Access control 20%
Video surveillance 20%
Intrusion 17%
Fire 13%
Intercom/telephone systems 10%
Integrated systems 10%
Home automation/theater 5%
Outdoor detection 5%

Source: 2008 SECURITY SALES & INTEGRATION Installation Business Report
The Big Four (video, access, intrusion and fire) were unchanged in terms of sequential order, however access control was the only one to gain some market share with an increase of 1 percentage point. The other types of businesses showing a rise were intercom/telephone systems and home automation/theater, also 1 percentage point apiece. However, for the latter that represents a 25-percent overall increase, compared to 5 percent for access and 11 percent for intercom/telephone. The diversity of the industry is evident as almost a third of the pie belongs to sectors outside the realm of the Big Four.
2007: Electronic Security Revenues From Types of Business


































Video surveillance 20%
Access control 19%
Intrusion 18%
Fire 13%
Integrated systems 11%
Intercom/telephone systems 9%
Outdoor detection 6%
Home automation/theater 4%
Source: 2007 Security Sales & Integration Installation Business Report
With the choices for respondents being expanded from six to eight, some dilution of previous categories with the emergence of two new ones (integrated systems and home automation/theater). The Big Four (video s
urveillance, access control, intrusion and fire) retained leadership, but access control clipped intrusion to assume second place in the rankings. The diversity of the market is evident as almost a third of the pie belongs to sectors outside the realm of the Big Four.
2006: Electronic Security Revenues From Types of Business







CCTV 26%

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