Grade A Security for ‘Big D’ Complex

They say everything is bigger in Texas, and the sprawling Galleria Dallas shopping center and its new expansive security system live up to that claim. However, what looms largest was the tightly coordinated effort the security consultant, integrator and end user demonstrated to help maximize the facility’s safety.

[IMAGE]12080[/IMAGE]The request for proposal (RFP) package was released in June 2010 to a crowded field of integrators. Thirteen firms signed nondisclosure agreements (NDAs) and received RFPs, with 12 of those companies attending the mandatory prebid meeting/walkthrough. The project was based on a performance specification and integrators were encouraged to offer alternatives, provided that the performance was equal or better.

In all, 13 bids were received from nine different integrators. In fact, the initial system design had been specified as analog cameras with IP encoders to minimize the cost of replacing vandalized cameras, in case that became a problem in the parking garages. Galleria Dallas stakeholders had mixed feelings about going analog (the “future-proof” nature of a fully IP-based system was appealing) and it was ultimately an alternate proposal that won out.

The project, including all of the specified option packages, was awarded to Dallas-based 911 Security Cameras (911). With 47 employees in four offices (Dallas, Houston, San Antonio and Baton Rouge, La.), 911 was established in 2007. Today the business realizes 80 percent of its revenues from video surveillance and the balance from access control projects.

“We feel this is a great advantage because it really separates us from the competition,” says 911 President Robert Tabbara. “The whole company — techs, sales, support staff — are really knowledgeable about these products. Consequently we are able to evaluate products, get hands-on experience, and become certified on a tremendous depth of products within that market niche. We are certified on seven brands of video management systems and have dealt with almost every kind of camera out there, so we know what to promote and what to avoid.”

The integrator had proposed a fully IP-based system that included high-end products with familiar brand names where appropriate (e.g. Cisco networking, Dell computers, Winsted console), as well as a lesser-known make (ACTi) of fixed cameras.

“I was initially unfamiliar with that brand,” says T. Riley Pierce, senior consultant for RG&A and the person responsible for evaluating substitutions on the project. “911 sent us a sample and we actually had it installed at another site with similar lighting and environmental conditions. But it was the independent feedback from another integrator that pushed me over the edge.”

RG&A leases a warehouse on its property to integrator Pro Video Engineering. When Pierce asked Pro Video’s Tim Longnecker what kind of IP cameras he was using, he responded ACTi without even being prompted. “He had such a large installed base over a long period that we had no problem moving forward with the substitution,” adds Pierce.

Throughout the value engineering phase there were a number of suggestions made by 911 that further refined the system. RG&A’s philosophy is that there is no room for egos on a project. The consultant believes the overriding imperative is providing the client wit
h the best system within their design and budgetary constraints. Hence, all good ideas should be discussed and evaluated.

That sentiment was echoed by both Morgan and Denise Witry, operations director at Galleria Dallas. “We feel it was a good three-way marriage, if you will,” says Witry.

Other equipment manufacturers involved in the project included APC, Panasonic, Salient and Talk-A-Phone.

Solving Power, Cabling Challenges

The level of planning, combined experience of the team, and proximity of the site to 911’s Dallas office made this a relatively painless installation.

Brian Heldreth, project manager for 911, is also a licensed electrician and his extensive experience with larger electrical projects proved helpful. “We ran 90,000 feet of metal pipe in three weeks,” he says. “And throughout all of that, we stayed out of the way completely, with no disturbance to customers or operations.”

A major contributor to things proceeding so smoothly was the level of cooperation between Galleria Dallas and 911. “I can’t think of any time we impacted their ability to complete their work. And a lot of this was happening during the [Thanksgiving and Christmas] holidays, and it was all pretty seamless,” says Witry.

One area where the consultant’s specification made things a little more difficult was the insistence on a dedicated power wire rather than using power over Ethernet (PoE) technology. RG&A had concerns about the cable distances involved, voltage drop and cameras that would draw more power in the future.

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About the Author

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Bob Grossman has held positions in all areas of the security industry — giving him plenty of opportunity to learn from his mistakes! Bob has authored articles for SECURITY SALES & INTEGRATION and other publications and has spoken at numerous industry events both internationally and in the United States. Currently the founder and president of R. Grossman and Associates, a consulting firm, he divides his time between project-based work for large integrated systems and product consulting for a variety of cutting-edge manufacturers. For more information, visit www.tech-answers.com.

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