Installation Leads Are Just a Click Away With LeadTracker(tm)
Although they may sometimes complain to the contrary, most security dealers and system integrators agree that you can never have too much business or too many high-level projects on your plate. Most also agree that the best way to generate new business is through good word-of-mouth and referrals.
Based on these assertions, the next-best prospecting method has arrived in the form of a brand new Web-based service called LeadTracker(tm). This valuable, revolutionary tool, which is being provided in conjunction with Security Sales & Integration (SS&I), reduces the time dealers spend searching for sales leads.
The user-friendly service, the first of its kind to be introduced into the electronic security industry, delivers hundreds of bona-fide leads each and every month for a low monthly subscription fee. Months before it was even officially launched, LeadTracker was stirring up quite a buzz among low-voltage contractors and business owners. The wait is over; LeadTracker is here.
Installation Projects Are Defined by Sector and State
SS&I Editor Scott Goldfine says, “LeadTracker fulfills just one of our primary directives in finding optimal ways to best serve our readers. This service is a unique one that is gratifying to me because we are able to actually help give our readers work.”
LeadTracker was officially launched in late April, and is designed exclusively for the security industry, and available only through SS&I. Here’s how it works:
For a monthly subscription fee, LeadTracker sifts through thousands of potential installation leads, weeds out the undesirable ones and E-mails the cream of the crop to subscribers as they come in. These are premium, high-level bidding opportunities. Nationwide information is gathered through construction project news, various federal, state and local government sources, Internet sites and private industry releases of bid opportunity job requests, configured especially for electronic installing professionals.
Leads are E-mailed directly to the individual subscriber, who will also receive attached hyperlinks to check for more specific information on the leads. Subscribers can select any project from any job sector and, for one price, may choose the entire country or by state.
Job sectors are targeted specifically for the security industry. They are:
1) Access control, biometrics and locks
2) Burglar alarms
3) CCTV and surveillance
4) Fire protection systems
5) Outdoor perimeter, barriers and equipment
6) Security dealer/installer business services (including central station monitoring)
Goldfine states, “LeadTracker is a great benefit to electronic security professionals because it saves a lot of money and time, freeing up managers, salespeople and installers so they can be more productive.” SS&I Publisher Michael Zawinski says LeadTracker is also part of the magazine’s main focus of enlightening, educating and propelling the businesses of SS&I readers to new heights. “With our new magazine format that started in January, I believe we are accomplishing that with ‘meaty’ stories and editorial.
“But we’re not stopping there. We want to take an extra step in helping dealers/integrators gain sales volume with LeadTracker. Each month, LeadTracker receives an average of 450 to 650 job leads,” Zawinski says.
Receive Leads Based on Your Personal Criteria
Many dealers say the majority of their job leads come from referrals by existing customers. After that, they may receive leads through different avenues, such as building permits, Dodge(r) reports, direct-mail pieces, or even from just cold-calling potential customers or knocking on doors.
However, the money and time dedicated these efforts may depend on the size and manpower of a particular company. Some companies may have aggressive, active marketing programs and a handful of salespeople using different tactics to gain leads. Companies with smaller budgets and a lower number of employees, in general, may rely more on referrals, or just wait and hope for the phone to ring.
With LeadTracker, subscribers can narrow their searches down to the exact locations of where they want to work. The project leads are compiled according to a subscriber’s criteria, which makes the service all the more tailored and personalized.
Based on the criteria entered, subscribers can find out more about local, state and federal government projects, and large and small industrial, commercial and private construction projects. Leads can be from schools, offices, sporting venues, retail establishments, multiunit dwellings, hotels, airports and more. “These leads are not building permit type of general leads; these are bona-fide ‘Request for Proposals’ (RFP) and ‘Request for Quotes,’” Zawinski says. “This is a winning proposition for all involved—dealer/integrator readers, their customers and our advertisers, who will be selling more products. There are absolutely no negatives to this program.”
Electronic security professionals can subscribe to LeadTracker for just $39.95 per month. Special offers and discounts are available for industry associations and organizations.
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