Sales, Marketing Excellence on Proud Display at 2007 SAMMYs
LAS VEGAS — Security Sales & Integration’s 12th Annual SAMMY Awards, held March 27 on the eve of ISC West, served up another triumphant occasion for the electronic security industry.
Held in a jam-packed conference room at the Venetian Hotel, attendees eagerly anticipated the opening of envelopes holding the winning entries of the program’s 10 categories that honor sales and marketing excellence.
Also highlighted, the hotly contested Integrated Commercial/Industrial Installation of the Year and Integrated Residential Installation of the Year honors, which went to HSM Electronic Protection Services of Lisle, Ill., and Life & Property Security Systems of Knoxville, Tenn., respectively. (HSM also won a SAMMY for Overall Integrated Marketing Program, and it received The First Line of Defense Award at this year’s ISC West for its effectiveness of electronic security and life-safety systems.) Cornerstone Security Group of Wauwatosa, Wis., captured the Community Services Program trophy for its charitable efforts.
In all, winners hail from eight states spread across the nation, plus an international victor, AAA Alarm Systems of Winnipeg, Manitoba, Canada, for Company Newsletter. For a complete list of the 2007 winners, visit www.thesammyawards.com. Coming up in the June issue of SSI, we’ll take a closer look at each of the category winners to detail their successful industry practices.
The SAMMY Awards also provided an appropriate stage to formally welcome this year’s inductees into the SSI Hall of Fame, along with feting 2nd Annual Police Dispatch Quality (PDQ) Award winner, Brink’s Home Security. The trio of distinguished industry legends — Norma Beaubien, Charlie Darsch and Harvey Eisenstadt — were profiled in the February issue of SSI. A detailed examination of Brink’s efforts to greatly minimize false dispatches in Montgomery County (Md.) begins on page 64 in this issue.
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