10 Things I Am Most Excited About for ASIS Seminar and Exhibits

SSI Editor-in-Chief/Associate Publisher Scott Goldfine reveals what he’s looking forward to at the event.

With the 61st ASIS Seminar and Exhibits kicking off next week in Anaheim, Calif., I thought I would share the top 10 things associated with the electronic security industry’s “other big show” (after ISC West) that I am personally looking forward to the most. Be sure to look elsewhere on securitysales.com for more of SSI’s extensive pre-, live- and post-event ASIS coverage.

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1. Expo! Expo! Expo! More than 600 vendors showing off their wares in the year’s second-largest domestic spotlight of the latest and greatest security products and technologies, allowing hands-on demos. Also last platform for the year for new product introductions and peeks at the next year.
2. Visiting With Media Partners. It allows me the chance to see many if not most of those leading suppliers that support Security Sales & Integration’s efforts to deliver the industry’s finest dealer/integrator trade publication.
3. Networking Opportunities. Hundreds of high-level industry executives and managers make appearances at ASIS, so it’s a great forum to meet and reconnect with colleagues.

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4. End-User Access. ASIS is predominantly a corporate and industrial end-user organization. Through the years this event has broadened to attract a wider range of security professionals, and it now offers dealers and integrators the largest-scale exposure to those end-user clients.

Former Secretary of State Colin Powell delivered the keynote address at the 60th annual ASIS Seminar and Exhibits.

5. Educational Sessions. If you pick and choose from the 200 offered sessions, there are several valuable training and informational presentations to be experienced at the show. Start with the Systems Integrator track, which offers seven courses. But be forewarned: Although the education program runs through the entire week many courses are concurrent with expo hours.
6. Special Presentations. There are three scheduled special speakers and keynotes. On tap: New York Police Commissioner Raymond Kelly (9/29, 8 a.m. PST); retired four-star General Michael Hayden, former CIA and NSA director (9/30, 8 a.m. PST ); retired U.S. Marine Corps General James N. Mattis (Oct. 1, 12 p.m. PST).
7. Social Affairs. There are a host of vendor-provided mixers, dinners and parties on tap during show week, some of which offer quality entertainment as well. In addition, ASIS has more than a dozen networking-oriented activities listed on its Web site.
8. Industry Barometer. The participation and tenor of this show is a strong indicator of how the year will close out for the electronic security industry. Let’s hope it is hectic and optimistic!
9. Face Time With Team. Many members of the SSI and sister publication Campus Safety team and associated publications work remotely, including myself, so events like ASIS are welcome opportunities to spend time together.
10. Back on Home Turf. As a native Angelino who relocated to the East Coast almost 10 years ago, this year’s Anaheim digs allow me to return to my Southern California roots. Radical!

What are your favorite things about the annual ASIS event?

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About the Author


Scott Goldfine is the marketing director for Elite Interactive Solutions. He is the former editor-in-chief and associate publisher of Security Sales & Integration. He can be reached at [email protected].

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