Brink’s CEO Answers the ‘False Sense of Security’ Question
Following is a letter to the editor, entitled “Alarming Statistics Regarding Burglaries,” written by Peter A. Michel, president and CEO of Brink’s Home Security Inc., in rebuttal to the April 28 article published in the Wall Street Journal.
I am writing in response to the “A False Sense of Security?” article in the Home Front section of the April 28 Weekend Journal. Burglar alarm systems are, in fact, an effective deterrent to crime. Insurance companies recognize this and generally give homeowners insurance premium discounts to customers who have a monitored security system. Studies have shown that homes with alarm systems are far less likely to be burglarized than those without. In addition, the security system significantly reduces the amount of loss if a burglary does occur.
The False Alarm Reduction Association (FARA) has endorsed a model alarm ordinance. The National Burglar and Fire Alarm Association (NBFAA) and Brink’s Home Security also fully support the implementation of this model alarm ordinance. Among other things, the ordinance requires alarm users to obtain permits and pay fines for excessive false alarms. History has shown that proper implementation of the ordinance results in both a reduction of false alarms and revenue to the city sufficient to offset the cost of responding to false alarms.
We believe that continued effort is required in the reduction of false alarms. We also believe that alarm systems play an important role in reducing crime.
Peter A. Michel
President and CEO
Brink’s Home Security Inc.
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!
Security Is Our Business, Too
For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.
A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!