Converting Analytics’ Cool Factor Into Cash

What are some of the other things integrators need to consider when implementing video content analytics?

Jackson: Existing infrastructure is a big consideration. Where can you put the cameras? Where can you run cable and power? Beyond that, what internal capabilities does the end user have to manage the data? What are the capabilities of the end user’s response team? It’s great to have real-time alerts but if there’s no one there to look at them it’s not going to do any good.

With video analytics, budget is also a consideration because it’s more expensive than simply recording video. So it’s important to know what you’re trying to accomplish and what you need to get there.

What are some of the common traps organizations fall into when implementing video analytics?

Jackson: There are a lot of video surveillance companies that don’t exist anymore because back four, five years ago they oversold things that they couldn’t deliver. So from the integrator’s standpoint, I would say, make sure you’re dealing with a company that’s honest, and m

they have the video analytics expertise and resources to help you deliver the results they’ve promised.

From another standpoint, make sure your customer knows what they want. Do they want the latest toy or gadget? Or are they trying to solve a real security or management problem?

Lastly, make sure the response infrastructure is in place to respond to any alerts generated by the video content analytics. The technology is useless unless value is being gotten out of it at the end of the day. On the other hand, if it’s deployed effectively, the technology is valuable and really can lighten the day-to-day workload of security offi cers and marketing managers. So there is a real value proposition. But if you don’t show the user how to adopt it into their overall business and practices you’re never going help them see the value from it.

Speaking of value, are there specific measurable results you’ve seen achieved?

Jackson: Absolutely, we’ve achieved real return on investment [ROI] on several fronts. One of our major airport customers is implementing counter-fl ow video analytics to reduce its personnel resources used to man security exits. Also in transportation, we’ve had a tollway customer that improved traffic fl ow by using stopped vehicle detection analytics to alert upon disabled vehicles sooner.

A major utility used intrusion detection analytics to automatically monitor and protect its numerous remote facilities, significantly reducing the personnel time and cost required to monitor these sites and helping to prevent theft. On the gaming front, our automated table game management system has caught real cases of dealers paying players for losing hands, which in at least one case may result in charges against the dealer involved.

Finally, people counting analytics can be applied to retail space. For example, an airport concourse might sell retail space, using crowd detection or people counting to determine prime locations. You can determine where the hot spots are and price those at a premium rate.

Editor-in-Chief Scott Goldfine has spent more than 10 years with SECURITY SALES & INTEGRATION. He can be reached at (704) 663-7125 or [email protected].

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About the Author


Scott Goldfine is the marketing director for Elite Interactive Solutions. He is the former editor-in-chief and associate publisher of Security Sales & Integration. He can be reached at [email protected].

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