New research from Parks Associates reveals security dealers are offering more services such as video verification, PERS and cybersecurity to compete against the DIY trend.
With COVID-19 still affecting the way most Americans live, work, play and go to school, the security industry is faced with a variety of opportunities and challenges.
The pro monitoring service is seemingly the most affordable option currently available, and is said to be powered by Noonlight and a TMA 5-Diamond certified monitoring company.
During the quarter ended Sept. 30, the company added 17,111 customers, compared to 21,228 accounts for the same period in the prior year.
The new Self Protection Service is available to Xfinity Internet customers with an xFi Gateway; includes 24/7 continuous recording.
The home security satisfaction survey also revealed that COVID-19 has driven an increase in purchasing or upgrading home security systems.
The virtual CONNECTIONS event hosted by Parks Associates will feature a panel of security execs discussing consumer responses to the ever-expanding security landscape.
Self-installed security systems, with and without professional monitoring attached, spikes due to COVID-19 challenges on the home front. SSI’s 2020 Home Automation Deep Dive reveals what else is helping offset a slowdown in installed system sales.
The Parks Associates report, commissioned by ESA, highlights facts and trends to help dealers make informed decisions in the current business climate.
Staving off erosion in the pro security areas will require aggressive differentiation strategies to prove the value of professional monitoring over self-monitoring.