Disruptive Go-to-Market Strategies for Residential Security
As consumers become more accustomed to the affordability and flexibility of DIY security systems, now may be a good time to review your strategy.
As consumers become more accustomed to the affordability and flexibility of DIY security systems, now may be a good time to review your strategy.
While the home security industry has long been dominated by traditional security provider giants, DIY products and the ability to monitor security-related smart home devices are undercutting large security provider’s business models.
A new whitepaper from Parks Associates shows that 64% of U.S. broadband households are concerned about security and privacy when using their connected devices.
According to new data from Parks Associates, half of U.S. households would pay $5/month for subsidized smart thermostat installation with an ongoing service program.
Households already paying for monitoring services are far more likely to pay for a home-living service, Parks Associates finds.
A new Parks Associates whitepaper addresses consumer network troubles and privacy concerns, and new ways operators can support, manage and monetize connected homes.
Stay in the know on the DIY front. Get the lowdown on smart home security and automation systems from Nest, Ring, ADT and more.
Parks Associates announced the smart home findings at its 21st Annual CONNECTIONS conference this week in San Francisco.
Smart home device adoption is on the rise, but users are also increasingly concerned about hackers gaining control of connected devices or getting access to personal information.
These findings come from a survey conducted by Coldwell Banker Real Estate LLC and Parks Associates.
Learn about initial steps you can take to understand the basic cybersecurity needs of a security system and create your own baseline standard of cybersecurity to build upon.
Hear from industry veteran and CEO of PSA Bill Bozeman on his four decades working in security integration with the country’s leading systems integrators.
