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Parks Associates

Read: Disruptive Go-to-Market Strategies for Residential Security

Disruptive Go-to-Market Strategies for Residential Security

As consumers become more accustomed to the affordability and flexibility of DIY security systems, now may be a good time to review your strategy.

Read: Installations and No Monthly Fees – Amazon’s Answer to Home Security

Installations and No Monthly Fees – Amazon’s Answer to Home Security

While the home security industry has long been dominated by traditional security provider giants, DIY products and the ability to monitor security-related smart home devices are undercutting large security provider’s business models.

Read: Study: Majority of U.S. Broadband Households Concerned About Security of IoT Devices

Study: Majority of U.S. Broadband Households Concerned About Security of IoT Devices

A new whitepaper from Parks Associates shows that 64% of U.S. broadband households are concerned about security and privacy when using their connected devices.

Read: Can You Get RMR From Smart Thermostats? New Data Shows Potential

Can You Get RMR From Smart Thermostats? New Data Shows Potential

According to new data from Parks Associates, half of U.S. households would pay $5/month for subsidized smart thermostat installation with an ongoing service program.

Read: Consumer Interest for In-Home Personal Emergency Service on the Rise, Survey Says

Consumer Interest for In-Home Personal Emergency Service on the Rise, Survey Says

Households already paying for monitoring services are far more likely to pay for a home-living service, Parks Associates finds.

Read: Large Majority of Broadband Households Use WiFi as Primary Connection, Study Says

Large Majority of Broadband Households Use WiFi as Primary Connection, Study Says

A new Parks Associates whitepaper addresses consumer network troubles and privacy concerns, and new ways operators can support, manage and monetize connected homes.

Read: DIY FYI:  A Look at the Major Smart Home Security Systems

DIY FYI: A Look at the Major Smart Home Security Systems

Stay in the know on the DIY front. Get the lowdown on smart home security and automation systems from Nest, Ring, ADT and more.

Read: Consumers Want Smart Home Apps to Integrate With Home Entertainment Devices

Consumers Want Smart Home Apps to Integrate With Home Entertainment Devices

Parks Associates announced the smart home findings at its 21st Annual CONNECTIONS conference this week in San Francisco.

Read: Hacking Fears Are Making Consumers Skittish About Smart Home Devices

Hacking Fears Are Making Consumers Skittish About Smart Home Devices

Smart home device adoption is on the rise, but users are also increasingly concerned about hackers gaining control of connected devices or getting access to personal information.

Read: 44% of Americans Looking for Move-in-Ready Homes Say Smart Home Technology Should Be Installed

44% of Americans Looking for Move-in-Ready Homes Say Smart Home Technology Should Be Installed

These findings come from a survey conducted by Coldwell Banker Real Estate LLC and Parks Associates.

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