Defined battle lines are being drawn in a reshaped residential market as traditional security dealers maneuver to stake their claim vs. new entrants with deep pockets. The latest research reveals key market disruptions, revenue projections, preferred connected services and much more.
The residential market is shaking off the recession to emerge with greater upside than ever. Consumers want new technologies and services associated with home controls and remote access, and security companies are positioned to deliver them. With the latest trends, sales tips, technology and more, SSI‘s Rebirth of Residential Security Revenues special section tells how to cash in. First up: New market research.
IP-based services and mobile apps that allow consumers to control and stay connected to their homes are expected to anchor a key market adrift in economic uncertainty. SSI‘s 2011 Residential Market Report provides research from Parks Associates to help security contractors take hold of these opportunities.
For starters, marketplace expansion is expected to be stunted as it emerges from the recession. Still, IP video, systems integration and home controls are among industry growth areas. SSI speaks with half-a-dozen analysts to get their take on what’s in store for the electronic security industry in 2011.