Sales & Marketing

Read: ZKAccess Retains ISM Southeast Rep Firm

ZKAccess Retains ISM Southeast Rep Firm

ISM Southeast is a professional manufacturer sales, marketing and consulting firm.

Read: SSI Parent Company EH Publishing Now Doing Business as EH Media

SSI Parent Company EH Publishing Now Doing Business as EH Media

EH Media’s list of services includes print, digital marketing and events.

Read: From Monitronics to MONI: Inside a 10-Month Rebranding Campaign

From Monitronics to MONI: Inside a 10-Month Rebranding Campaign

Monitronics contracted with marketing firm Thoma Thoma of Little Rock, Ark., to guide it through an arduous process to redefine and rebrand the organization and its namesake.

Read: Separation Anxiety: 8 Liabilities of Using the Perfect Sales Spreadsheet

Separation Anxiety: 8 Liabilities of Using the Perfect Sales Spreadsheet

Is using Excel inhibiting your sales success?

Read: Report: Email Promos With Unbiased Product Info Grab Installers’ Attention

Report: Email Promos With Unbiased Product Info Grab Installers’ Attention

A new email marketing study found impartial product information from vendors increases purchasing likelihood.

Read: What Does a Salesperson Who’s ‘Really Trying’ Look Like?

What Does a Salesperson Who’s ‘Really Trying’ Look Like?

Hold yourself personally accountable and micro-manage yourself during work days.

Read: Sales Training Program Aims to Prepare Veterans for Security Industry Workforce

Sales Training Program Aims to Prepare Veterans for Security Industry Workforce

Matterhorn Consulting is launching SalesMarines, a new vocational program that includes matching veterans with industry mentors to groom them for sales careers.

Read: DIY Systems Provider Goes Too Far in Ad Attacking Electronic Security Industry

DIY Systems Provider Goes Too Far in Ad Attacking Electronic Security Industry

Boston-based SimpliSafe attacked the home security industry, painting alarm companies as enemies looking to take advantage of customers.

Read: Why Transparency is Any Salesperson’s Best Friend

Why Transparency is Any Salesperson’s Best Friend

The best salespeople don’t use gimmicks or phony practices when trying to capture new customers. They help their prospects reach an unmistakable conclusion.

Read: Is the Hunters-Farmers Analogy Fair to Salespeople?

Is the Hunters-Farmers Analogy Fair to Salespeople?

There are better mantras for salespeople to follow.

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