According to respondents, labels do matter . . . at least more than they used to. Dealer/integrator companies saying they emblazon their keypads and other products with their own brand name as opposed to that of the manufacturer has risen almost one-third since the prior study.
Increasingly, dealer and integrators firms are leveraging manufacturer branding to further their appeal to customers and prospects. Three-fourths of respondents engage in this practice at least some of the time. And those indicating they belong to dealer programs rose 1 percentage point to 23%.