Middle Atlantic Launches Phase Two of Web-Based Configurator

An improved user interface adds profit margin calculator, new rack options and enhanced project organization.

FAIRFIELD, N.J. – Middle Atlantic Products has unveiled the second phase of its Web-based configuration tool. A key component of the company’s customer portal, the next generation of the Configurator provides added functionality, an improved interface and overall enhanced Web site user experience, according to the company.

Designed to facilitate the easy selection, configuration, quote and purchase process for customer projects, the tool now boasts more than 10,000 registered users since its launch one year ago.

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“We’ve seen rapid growth in the number of Configurator users and received extremely positive feedback in the short time it’s been online. Our dedicated Configurator team has been hard at work improving the users’ digital experience,” says Dan Tarkoff, vice president of customer experience, Middle Atlantic. “From beginners to experts, we want our customers to be able to build intuitive, personalized systems that match the exact design and installation needs of today’s demanding A/V environments.”

Phase two features include:

  • ‘Quote My Customer’ Tool: Users can easily add profit margin markup to quotes of saved projects. By simply entering the desired profit margin as a dollar value, percentage, or target growth for each component, the margin markup tool will automatically perform the calculations.
  • Updated My Projects Page: Updated with an option for separating ‘Draft’ projects from ‘Quoted’ projects, the My Projects page allows for quick access and organization of each. Additional navigation features include auto sort by date and pagination.
  • 17 Additional Rack Series: Nearly every rack series offered by the company is now available, with the update’s addition of 17 Middle Atlantic racks, including the popular CEDIA Hall of Fame AXS and SRSR series. With these additional rack series, there are now even more options to create, personalize, and design an infrastructure system to fit almost every project need.

Accessible from any Web-enabled device, Middle Atlantic’s configuration solution streamlines the selection of suitable products and accessories for any type of system via smart recommendations, along with a priced materials list and a personalized quote with the profit margin built in, according to the company.  With 24/7 access, users can also export CAD and other design documents to be easily integrated into their standard design process, enabling the creation of new projects, a stored history of projects and direct online ordering.

Based on extensive research and feedback from the company’s integration partners, the platform was developed to enhance and expedite the design and ordering process. By leveraging the platform, users can browse through the Middle Atlantic catalog, automatically generate quotes on projects with or without pricing, and receive orders pre-assembled or with download assembly instructions from the site. The platform eliminates scheduling woes normally associated with the design and specification process, according to the company.

The tool can be viewed here; it does not require downloads or any additional software to operate.

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